What is answer engine optimization (AEO)? A beginner’s guide
AEO helps your content become the answer people see in AI Overviews, featured snippets and voice assistants. Here is how it works and how to start this week.
AEO and GEO
Latest SEO and digital marketing updates
New releases in SEO, AI search and digital marketing, written up within a day of the announcement, with clear steps on what to do next.
AEO and GEO
GEO: how to get cited by ChatGPT, Gemini and Perplexity
Generative engine optimization (GEO) helps AI tools find, trust and quote your pages. Here is how AI assistants choose sources and what you can do about it.
SEO
SEO tips for beginners: 15 easy ways to rank higher
Fifteen simple SEO tips you can do yourself this week. Start with the pages you already have: most quick wins are in titles and internal links.