Affiliate and influencer marketing, done honestly
Affiliate and influencer marketing let other people recommend you to audiences that already trust them. It works best when the fit is real and every paid partnership is clearly disclosed.
How partner marketing works
Both models pay partners to recommend you. The difference is how they are paid.
Affiliate marketing
Partners share a tracked link and earn a commission when someone buys through it.
Influencer marketing
Creators are paid, or sent products, to feature you in their posts, stories or videos.
Audience fit
A small creator whose followers match your customers often beats a big one with the wrong audience.
Disclosure
Paid posts must be labelled clearly, for example with #ad, under ASCI guidelines in India.
Before you sign a creator or affiliate
A little homework up front avoids wasted budget and awkward partnerships.
A simple four-week plan
Define your offer
Decide what you will pay: a commission, a flat fee, free products or a mix.
Shortlist partners
Find ten creators or sites your customers already follow and trust.
Start with a small test
Run one or two partnerships with tracking before committing a bigger budget.
Measure and repeat
Compare sales per partner and keep working with the ones who deliver.
Quick answers
How do I find the right influencers?
Search the hashtags and topics your customers follow, and look for creators whose comments show real conversations.
Micro or big influencers?
Micro-influencers with 5,000 to 50,000 followers often have closer communities and cost far less per sale.
How do affiliates get paid?
Usually a percentage of each sale made through their link, tracked by an affiliate platform or your shop plugin.
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