SEO
Get found on Google without paying for every click.
Channels
Choose where to start
Social media
Grow on Instagram, LinkedIn and YouTube with posts people share.
PPC advertising
Run Google and Meta ads that spend your budget carefully.
Email marketing
Build a list you own and send emails people open.
Content marketing
Plan posts that answer the questions your customers already ask.
Web analytics
Read your numbers and know what to change next.
Search in 2026
SEO, AEO and GEO: what is the difference?
All three help people find you. They just aim at different parts of the results page.
SEO
Search engine optimization
Goal
Rank your page in Google's list of results.
Where it shows
The regular blue links.
Start with
Keywords, page titles and links from other sites.
AEO
Answer engine optimization
Goal
Be the direct answer to a question.
Where it shows
Featured snippets, People also ask and voice assistants.
Start with
A clear two-line answer under each question heading.
GEO
Generative engine optimization
Goal
Be named and linked by AI tools.
Where it shows
ChatGPT, Gemini, Perplexity and Google AI Overviews.
Start with
Facts, sources and your brand mentioned on trusted sites.
Beginner path
New to all of this? Follow this order.
1
Set up Search Console and GA4
Both are free, take about 20 minutes, and show you what already works.
2
Fix your five main pages
Titles, descriptions, headings and page speed come first.
3
Publish one helpful post a week
Answer a question customers ask you often. Keep it short and specific.
4
Add one paid or social channel
Only after the first three are in place. Start small and track every rupee.