AI in digital marketing, without the hype
We test AI tools on real marketing work and tell you what saved time, what did not, and how AI search is changing where your traffic comes from.
Four places AI is changing marketing
AI content writing
Use AI for outlines and first drafts. Keep facts, examples and opinions your own. Google ignores thin pages, however they were written.
AI search and SEO
AI Overviews, ChatGPT and Perplexity answer before anyone clicks. Your page needs to be the source they quote.
AI ads and automation
Performance Max and Advantage+ pick audiences for you. You still set the budget, the offer and what counts as a sale.
AI analytics
GA4 flags sudden drops and predicts likely buyers. Learn which alerts to trust and which to skip.
How to get your site cited in AI answers
Ask ChatGPT for the best SEO blogs and it names a few sites with links. These are the habits we keep seeing on pages that get picked.
Write answers that assistants read out loud
Voice assistants and answer boxes pull one short passage from one page. Make it easy for them to pick yours.